Today, we are honored to spotlight a unique journey within Her. Collective—the powerhouse team behind Northstar Title Agency in Scottsdale, AZ. Founded and led by five dynamic, experienced, and elegant women of title—CEO DiAnna Jackman, COO Kristin Guadagno, CMO Shannon Johnson, President Christin Mack, and EVP Tiffannie Hobgood—this agency is redefining excellence in the industry. Since opening their doors in the summer of 2024, NorthStar Title has made an undeniable impact, driven by their mission: "Committed to customizing the real estate experience for high-end residential and commercial transactions across the Scottsdale-Phoenix market and beyond." This spotlight is an opportunity to get to know each of these remarkable women individually, gaining insight into their distinctive strengths and vision as they set out to redefine and elevate the entire title closing experience.
DiAnna Jackman: Fearless Leadership in Title
With over 35 years in the title and escrow industry, DiAnna Jackman, CEO of NorthStar Title Agency, has built an impressive career based on determination, leadership, and a relentless drive to succeed.
From her humble beginnings delivering closing packages in Chicago, Illinois, to leading one of the largest title agencies in Maricopa County, and now co-founding NorthStar Title in 2024, her journey is nothing short of inspiring.
A Career That Almost Didn’t Happen
Like many in the industry, DiAnna didn’t plan on working in title insurance. Her start in the business came unexpectedly—when her sister’s friend, a title rep, needed help delivering closing packages. “I was asleep when my sister called, commanding me to get up and help Penny,” she recalls. “I begrudgingly agreed, and 35 years later, here I am.”
That reluctant favor turned into a lifelong passion. With a remarkable 33-year career in the title industry, she began her journey at Greater Illinois Title before relocating to Scottsdale, Arizona, where she spent the remainder of her distinguished career with Chicago Title Agency.
Breaking Barriers & Fighting for Leadership
DiAnna has experienced firsthand the gender imbalance in upper management. “Our industry is filled with incredibly talented women, yet the top leadership positions have long been dominated by men. Women are the worker bees, while the executive roles are held by men,” she explains.
Rather than accepting the status quo, she fought for her place at the top. “I had to be strong and consistent in asking for what I wanted. My best advice? Don’t wait for opportunities to come to you—make noise, ask for what you want, and don’t stop until you get it.”
Empowering Women in Title
For young women entering the industry, DiAnna’s advice is simple:
Communicate your career goals. Don’t assume your hard work will be noticed—advocate for yourself.
Be fearless in your pursuit of happiness. If a company can’t grow with you, find one that will.
Keep learning and evolving. The most successful professionals never stop growing.
Where She Finds Strength & Inspiration
DiAnna’s biggest inspiration is her mother, Maribeth Black—a single mother of three girls who taught her resilience, independence, and the value of hard work. “My mother always told me that nothing would be handed to me on a silver platter. If I wanted something, I had to have the courage to go after it.”
This mindset has been the driving force behind her unstoppable ambition, and she believes in leading by example. “Being a leader can be draining, but incredibly rewarding. If I ever need a recharge, I spend time with my amazing staff. Their energy reminds me why I do what I do.”
Fueling the Fire: Books, Podcasts & Motivation
DiAnna is a lifelong learner, always seeking inspiration. A few of her favorite resources include, her favorite book: Be Fearless—a book that confirmed her "never stop moving forward" mindset. Her go-to Podcast: Cody Sanchez—“She’s younger than me, but what a spitfire. She inspires my ‘badassedness.’”
Beyond the Boardroom
Although building NorthStar Title Agency is her passion, DiAnna makes time for family, pets, and personal joy. She and her husband, Nate, along with their dog, Lola, and cat, Bentley, spend quality time together in Fountain Hills. “We love talking, going for walks, and we’re big movie buffs.”
And while many in the industry know her as a fierce business leader, they might be surprised to learn that she’s also an incredible singer.
A Legacy of Strength & Success
DiAnna’s philosophy?
“Play golf, not football. Focus on becoming a better version of yourself each year. Don’t waste time trying to beat the competition—just keep improving.”
When asked what she wants her legacy to be, she doesn’t hesitate:
“NorthStar Title Agency.”
Final Thoughts for Women in Title
"I love being part of this amazing community of industry leaders! Keep pushing forward, supporting one another, and never stop striving for greatness."
Kristin Guadagno: Leading with Expertise, Mentorship & Abundance
With 29 years in the title industry, Kristin Guadagno, Chief Operating Officer at NorthStar Title Agency, has navigated nearly every facet of the business—from HR and escrow administration to commercial transactions. Now, as a leader in the Arizona title market, she thrives in complex deal-making, guiding attorneys, lenders, and developers to seamless closings.
From Bartending to Title: An Unexpected Journey
Kristin’s career began unexpectedly. After moving to Las Vegas, she enrolled in bartending school, but quickly realized the industry wasn’t as lucrative as she’d hoped. Seeking stability, she took a temporary HR role at a title company—which turned into a seven-year career before relocating to Arizona.
Finding Mentorship & Breaking Barriers
Facing industry consolidations, Kristin transitioned from HR to escrow operations under the mentorship of Eileen Bechtol. "She taught me why we do what we do and helped me navigate a male-dominated field," Kristin shares. Earning respect, advocating for leadership roles, and proving her expertise became key challenges she overcame with persistence.
Leading with Purpose & Passion
For Kristin, mentorship and empowerment drive her career. “I love seeing complex deals come together, but I’m most passionate about elevating others—mentoring my team, helping clients through challenges, and encouraging women in this industry.” Her leadership philosophy? "Abundance"—there’s more than enough opportunity for everyone."
Advice for Women in Title
🔹 Never stop learning. This industry is constantly evolving, and knowledge is power.
🔹 Say yes to opportunities that stretch you. Growth happens outside your comfort zone.
🔹 Advocate for yourself. Earn your seat at the table with confidence and expertise.
Legacy & Lasting Impact
Kristin’s goal is to be remembered not just for success, but for her impact on others. "I want to inspire women to push boundaries, collaborate, and create lasting change in title." And outside of work? She’s a music lover, a Frank Sinatra fan, and believes in the power of live performances to lift the soul.
Final Words to Women in Title:
"Keep learning, keep pushing boundaries, and take up space. Collaboration over competition—there’s room for all of us to succeed."
Shannon Johnson: A Fresh Perspective on Leadership in Title
Meet Shannon Johnson, a powerhouse in marketing and relationship-building who has recently stepped into the world of title insurance. With a background in tourism and hospitality, she brings a fresh, strategic perspective to an industry that thrives on trust and service. As the Chief Marketing Officer of NorthStar Title, Shannon is on a mission to redefine branding, client engagement, and leadership in the title space.
From Hospitality to Title: A Journey Fueled by Relationships
Though new to the title industry, Shannon’s experience in sales, marketing, and relationship management made her transition seamless. "My journey in title is just beginning, but I bring a fresh perspective, a strong marketing foundation, and a passion for creating meaningful connections—skills that translate seamlessly into this industry," she shares.
Her entry into title was sparked by her friendships with DiAnna Jackman and Kristin Guadagno. "I’d always hear them talk about the highs and lows of the title industry—whether we were at happy hour or networking around town. Their passion was contagious," Shannon recalls. In a "why not us?" moment, the trio decided to create something truly special, NorthStar Title—a company built on trust, vision, and a people-first approach.
A Vision for Marketing & Growth
At NorthStar Title, Shannon leads brand strategy, market expansion, and client engagement. She is dedicated to positioning the company as a leader in the industry through innovative marketing, digital strategies, and relationship-driven messaging.
"My goal is to ensure that our brand stands out while maintaining our commitment to exceptional service and a people-first culture," she explains.
Breaking Barriers & Redefining Leadership
Stepping into a male-dominated industry came with its challenges, but Shannon embraced them with confidence. "Women often have to work harder to have their voices heard and expertise recognized. But I see these challenges as opportunities to lead, build relationships, and prove the value of strategic marketing in an industry that traditionally focuses on operations." She is proud to be part of a women-owned company that prioritizes support, collaboration, and professional growth, paving the way for future industry leaders.
Words of Wisdom for Women in Title
For women entering the title industry, Shannon’s advice is clear:
🔹"Embrace every opportunity to learn and grow. Never stop asking questions, seeking mentorship, and expanding your knowledge."
🔹"Confidence is key—own your expertise, speak up, and take on leadership roles."
🔹"Surround yourself with people who uplift and support you and always advocate for yourself and your career growth."
The ‘Why’ That Drives Her
For Shannon, success is more than just business—it’s about connection, impact, and empowerment. "The title industry isn’t just about transactions; it’s about helping people navigate some of the biggest moments in their lives."
"My ‘why’ is about building something bigger than myself—creating opportunities, empowering my team, and shaping a company culture that puts people first."
Leadership, Legacy & Looking Ahead
Shannon’s mentors, including DiAnna Jackman, have shaped her leadership approach. Now, she hopes to pay it forward by mentoring and empowering other women in title.
Her legacy? "I want to be remembered for leadership, integrity, and empowerment—proving that success isn’t just about numbers but about the lives we touch."
Beyond Work: Passions & Fun Facts
Outside of work, travel and family take center stage in Shannon’s life. "Travel pushes me outside my comfort zone and reminds me that growth comes from new experiences," she says.
A passionate gardener, Shannon enjoys the simple joy of nurturing something and watching it thrive—just like the careers she helps cultivate in title. And for fun? First concert: Poison at 10 years old. Favorite concert: Rod Stewart. Favorite podcast? Anything Barstool.
Final Thoughts for Women in Title
"Know that you are powerful, capable, and deserving of every opportunity. Never underestimate your impact—through mentorship, innovation, or simply showing up every day with passion and purpose.
Together, we are breaking barriers, lifting each other up, and proving that leadership isn’t about a title—it’s about character, resilience, and heart. Let’s shape the future of this industry together."
Christin Mack: Bold Leadership & A Vision for Change in Title
With 22 years in the title industry, Christin “Mack” Mack, President of NorthStar Title Agency, has built a career rooted in curiosity, innovation, and an unshakable drive to challenge the status quo. Known for her unique perspective, bold leadership, and unwavering belief in creating better workplace environments, Mack is redefining what it means to be a leader in the title world.
An Unexpected Start in Title
Like many in the industry, Mack didn’t dream of a career in title insurance. In fact, she had no idea what it was when she applied for a receptionist position at a title company while pregnant and in need of better health insurance. “As we all know, this business is like Hotel California—once you check in, you never really leave!” she jokes. Over two decades later, she has worked her way up to President, proving that success in title comes from curiosity, adaptability, and a willingness to take risks.
Breaking Barriers & Leadership Challenges
Mack is a vocal advocate for more female leadership in an industry where women dominate escrow roles but are underrepresented in executive positions. “Things are shifting, but not much,” she observes.
One of the biggest challenges she sees? “Too often, people are promoted into leadership because they’re great at their job—but they’re given no training or support. They’re expected to lead while still producing revenue, which creates resentment and a toxic work environment.” At NorthStar, she’s determined to change that narrative, focusing on
supporting leaders and fostering a culture of empowerment.
Advice for Women in Title
Mack encourages women entering the industry to:
🔹 Choose a company for its culture—a toxic work environment isn’t worth it.
🔹 Be curious. Ask questions. Learn everything.
🔹 Network inside and outside your company.
🔹 Raise your hand for opportunities and get involved in industry organizations.
Fueling Confidence & The Drive to Keep Going
Mack’s stubbornness and determination have helped her navigate challenges. “I spent years proving the nay-sayers wrong, but I’ve also invested heavily in coaching and self-improvement.”
Her WHY? “World domination.” She’s serious. Her mission is to create better workplaces, challenge outdated leadership structures, and prioritize employee well-being—because when people thrive, so do businesses.
The Power of Mindset & Attraction
Every year, Mack picks a word to guide her journey. This year? “Attract.”
"If it’s for me, it will be mine. No begging, no negotiating. It just is, and I’m ready to receive."
Beyond Title: The Goofball, The Nerd & The Creative
Mack is a self-proclaimed goofball with no shame in doing anything for a laugh—like spending hours writing a personalized song full of inside jokes for a friend. She’s also a Dungeons & Dragons enthusiast, playing a High Elf Warlock named Lady Mack Attack with her husband, kids, and friends. And while her first concert was The Beach Boys, her favorite music is anything she can sing along to.
A Legacy of Impact & Unforgettable Energy
Mack wants to be remembered as someone who brought energy, excitement, and unpredictability to the title industry. "You didn’t know what you were going to get, but you were confident it would be great."
Final Words for Women in Title
"Go first. Lead with love. Be curious. Trust the process."
Tiffannie Hobgood: A Magnetic Leader in the Title Industry
With over 30 years in escrow, Tiffannie Hobgood, Executive Vice President of NorthStar Title Agency, has built a career defined by resilience, leadership, and an unwavering commitment to growth. Starting as a front desk receptionist in 1993, she worked her way up through the ranks, proving that dedication and continuous learning open doors in this industry.
An Unexpected Journey into Title
Tiffannie’s career in title began with a chance conversation while working as a courier for a law firm. A secretary mentioned an opening for a receptionist at a title company, and she jumped at the opportunity. She quickly fell in love with escrow, customer service, and the fast-paced nature of the industry.
However, her journey wasn’t without challenges. Hired during a refinance boom, she was laid off six months later. But her work ethic and potential left a lasting impression, and the company called her back as soon as an opportunity opened. That second chance set her on a path to a thriving career in title insurance.
Breaking Barriers & Owning Your Space
Navigating the male-dominated leadership landscape has been one of the greatest challenges in Tiffannie’s career. “The relentless feeling of never being enough weighs heavily. No matter how much you give, there’s always a demand for more, or worse, a push to mold yourself into someone you’re not,” she shares.
Rather than succumbing to outdated leadership styles, she has championed a new approach—one that prioritizes mentorship, empathy, and authenticity. “We must lead with grace and lift others up,” she emphasizes.
Advice for Women in Title
For young women entering the title industry, Tiffannie’s advice is clear:
🔹Find a mentor. Align yourself with someone who resonates with you and is willing to share their wisdom.
🔹 Never stop learning. The moment you think you know everything is the moment you stop growing.
🔹 Lead from any position. Every role has an opportunity for leadership—you never know who’s watching and who you’re inspiring.
🔹 Make people feel valued. Whether it’s answering the phone with a smile or guiding clients through tough deals, small moments leave a lasting impact.
Fueling Confidence & Staying Motivated
Tiffannie’s inner strength comes from her passion for the industry and the people within it. She thrives on mentorship, industry events, and fostering the next generation of title leaders. She believes in the ripple effect of leadership, knowing that every encouraging word and shared piece of knowledge empowers someone else to rise.
Her word of the year? Magnetic.
"I want to attract opportunities, people, and experiences that align with my values and goals. But being 'magnetic' isn’t just about what I bring into my life—it’s about how I make others feel. I want to be a source of light, connection, and inspiration, whether through mentoring, sharing knowledge, or simply showing up as my true, sparkly self."
Beyond the Office
Outside of work, Tiffannie treasures quality time with her husband, Dennis, and their fur babies. She believes in being fully present and recharging through meaningful connections and experiences. A lover of speakeasies, music, and celebration, she embraces life with joy and authenticity.
And a fun fact? She’s an ordained minister! “I even married my great friend Christin to her husband, Rick Mack.”
A Legacy of Connection & Impact
Tiffannie’s ultimate goal is to be remembered as someone who always made others feel like a friend, brought warmth and positivity to every room, and left a little sparkle behind to inspire others. "The greatest success isn’t in what we achieve alone—it’s in the lives we touch along the way."
Her final message to the Women in Title community?
"Stand tall like a Redwood tree. Spread your roots, support others, and grow the next generation of industry leaders. There’s room for all of us to thrive."
Thank you, NorthStar Title Agency for sharing your story with Her.Collective! We are empowered and inspired by your passion, grit, and your drive to elevate the entire experience in title insurance! You are an inspiration!
**Connect with NorthStar Title here: info@aznorthstar.com I Linkedin I Facebook I Instagram
